The needs of each small business are unique and should be considered when choosing a website builder to create a digital presence for your small business. For example, the needs of a boutique hotel will vary greatly from one person’s marketing agency.
The sooner you identify the needs of your business, the better you can plan and start building your website using a website builder. Website Builders is a drag-and-drop platform that enables anyone, even those with limited knowledge of web development, to create professional-looking websites.
One of the most striking features of website builders is, of course, price, but not the most central. You pay a minimum monthly fee for the service, vs. thousands of rupees for a developer, and a monthly management fee. You should give access to mobile-optimized templates for a better experience for mobile users of the builder you have chosen.
Use an easy-to-navigate editor, reliable hosting and support. This winning combination can make all the difference when it comes to running site management and ensuring that your site is easily accessible to everyone on the web.
A great idea for a big reason a website builder that offers a large amount of mobile-optimized templates. The first reason is that they help you better understand the overall user experience for your site users when you switch to Mobile View.
In this day and age, there is a real need to accommodate about eighty percent of Americans and only 76 percent of Europeans who access the web through mobile devices. Part of providing a stress-free user experience is understanding your audience and what they’re looking for.
If you can do this, you are on your way to choosing a website builder who will give a large portion of the world’s population access to your site. It can boost your business chances of appearing in organic search results and much more.
Navigate to a simple editor
All website builders come up with a very useful tool – an editor. Editors are the way you manage your website’s daily updates, such as photos, text, music, videos, and organize all the content into one beautiful website.
Editors also have tools available to optimize on-site search engine optimization. Some editors, however, are more difficult to navigate than others.
Wix, for example, has an easy-to-navigate editor and allows users to do advanced customization with a few complexities. When creating your website, if you are a first-time user, some website builders use the builder’s editor to provide popups with instructions on how to perform certain actions.
We’ve talked about drag-and-drop editors a little while ago, but I’d like to go deeper into what they are. When you create a website with a developer, you will not be able to manage the daily updates yourself.
For this you need to have coding knowledge.
Website builders have embraced the functionality of a developer and turned it into a digestible platform with zero experience in web development. This feature is probably one of the biggest advantages of website builders and what helps in their overall ease-of-use.
Squarespace and Weebly also use drag-and-drop editors.
To keep things in perspective, it may take months for your website to become a reality if you hire a developer. Drag-and-drop editors allow you to create a website in a matter of hours if you’re committed to it.
After editing your site using the drag-and-drop editor, think about hosting, which again goes back to the idea of providing an exceptional user experience for visitors. The website builder you choose will definitely come with free or fairly cheap hosting.
The first thing I can recommend is not to settle for free hosting. Upgrade your hosting package (if possible) to access features like site security, automatic hosting renewal, extra bandwidth and daily site backup.
Bandwidth can be recognized mainly during fast and / or slow data loading, depending on the amount given. Unlimited bandwidth can help avoid these headaches altogether.
Sometimes, you need to support the phone, especially if Google can’t do anything for you. It also depends on the manufacturer’s detailed number of ‘how to guide.’ If they are lacking, then calling or chatting with someone live should be a must / an option.
All in all, a varied set of support options is essential. For example, if you can’t find anything in an FAQ article, it should be just as easy to find what you’re looking for in an email, live chat, or community forum. 24-hour-seven-week support is also preferred because you can access support, whatever the time.
All of the above features are important to a website builder and will be effective when you start building a small business website. In the event that you need additional information on other features to visit, website building has plenty of helpful resources that can fill in the gaps in your questions.
The next step
If you are not tech-savvy, you need to cross some learning curves before using Website Builder. The best experience I can find though is to practice it yourself. So, create a few sample websites and play with the manufacturer’s features.
If you choose a builder with a mobile-optimized template, a drag-and-drop-editor, reliable hosting and helpful support, I’m sure you can create a beautiful website that will appeal to you and your customers.